Poker players will be seeing even more of Phil Hellmuth at this years World Series of Poker. A picture of Hellmuth will be on every can of Milwaukee Lite sold at the 2008 WSOP.

Are you kidding me?

The marketing machine is at it again. I gotta give Hellmuth a whole lot of credit though. Love him or hate him he knows how to keep his name in the public eye. Besides all the fanfare he can play a little poker too. I am not sure that any poker player in the business markets themselves as well as Hellmuth does and this is yet another testimony to his business acumen.

Unfortunately for the rest of us we have to see his ugly mug on the damn beer cans too.

Brutal.

Curtis III