The WSOP Main Event Championship Delayed Final Table Stays
Posted by Curtom | January 25, 2009 | Posted in: Articles, News, Poker Tournament | Comments (2)If last years debacle wasn’t enough Harrah’s has decided to keep the delayed Final Table concept along with several other changes that will be evident with the 2009 WSOP. To say that I am disappointed would be an understatement. Last years delay was absolutely pointless from a marketing standpoint. Yes, the numbers went up in terms of viewership. However, what they do not seem to understand is that most of the people that watched the Final Table were already fans of the game.
The idea of delaying the Final Table was to bring in NEW viewers and that did not go over very well. Some of the problems were clearly due to the players not making themselves available to various TV shows and media outlets. The other problem is that outside of ESPN we saw absolutely no promotion of the players or the Final Table at all. Harrah’s has to saturate the media with the Final Table participants for this move to make sense in my opinion. If they are prepared to do that along with the players be prepared to be in the public eye then we might have something.
Lastly, a few of the last years Final Table participants have indicated that the delay was too long. Perhaps an abbreviated delay would work out better. It seems that the people that are running the WSOP are not doing a very good job of listening to those that play the game. If this is the best we can do with the No Limit Main Event Championship then we might as well leave it alone.
Other changes we are likely to see involve the re-buy tournaments. 5 of the re-buy tournaments have been removed from this years WSOP.
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While I didn’t like the delayed final table from a fan’s standpoint, I think it did accomplish its purpose. If I remember right, viewership was up and sponsorship was way up. That means more money for them.
Thanks for the comment KC.
You are correct. They did increase viewership and it does translate into more advertising dollars. However, I am not so sure that they picked up viewers that were not already fans of the game and that was supposed to be the entire purpose of the delay.
I can deal with them delaying it for a few weeks but even the players are saying four months was waaaaaaaay too much. They also need to do a much better job of promoting to the mainstream. Hopefully they will learn from last year but who knows. Money is always the deciding factor and sometimes that is not a good thing.